UK football head coach Mark Stoops was in Louisville today at Hurstbourne Country Club for his first annual Governor's Cup luncheon.
He's learning about the Kentucky-Louisville rivalry mainly from the media, fans and events like today's.
But once the season starts, Coach Stoops will go from being a busy media tour staple, to just a head coach...for the first time.
That's a big change from being the defensive coordinator at few places.
But the big question is can coach really say no to the media and appearances to help keep the program pumped up in the public eye?
Check the video for the answer from Stoops.