Solid Blue fans are buying as much Final Four apparel as they can get hands on hours after the team defeated Baylor in the Elite Eight.
Local retailers say daily sales totals have at least tripled and are already up from last year's Final Four run.
Tickets for the game down in New Orleans are already sold out, however UK students are still trying to find ways to come up with tickets and a ride down south.
Those that will not end up making it to the game can expect thousands downtown and a rowdy time win or lose.
Kentucky will play Louisville for the first time in the Final Four.
It's been 50 years since two teams from the same state played in the Final Four.
Kentucky is looking for their eight national championship.