From Black Friday to Small Business Saturday... and it comes with a message.
The national campaign comes in one of the busiest shopping weekends of the year.
"Small businesses are very important to Lexington. It helps keep the money in Lexington as opposed to going outside. It helps keep the finances going," says Tim Pearse of Barney Miller's.
Stores like Miller's and Burke Furniture have been staples of the community for a combined total of over 100 years.
Even the recent economic downturn hasn't hurt them as bad as it has some major businesses.
"It's a great joy for us that we have yet to lay anybody off in the economic time that we are faced with," says Bill Burke, of Burke Furniture.
Burke says he feels small businesses continue to thrive because they are personally connected to their customers and their needs.
"Certain chains buy package and they're not able to revise what the customer's looking at. Where we can just sit and look at every fabric print that's available on a sofa and offer those to the customer with a short amount of delivery time."
So with the country recovering from the recent recession, these store officials say the national push to rejuvenate the small business is vital.
"Without doing that, companies that have been around 20-30 years would end up going out of business. They're the ones that provide customer service. You're not just a number," says Pearse.
The Small Business Saturday program appears to be working.
The Shop Small Facebook has over 2 million people who pledged to shop small businesses Saturday.