Old Movies are Smart Business

Old Movies are Smart Business

Several big films are opening at movie theaters this week but it’s not stopping companies from taking advantage of this time of year and the holiday classics that go with it.

Several big films are opening at movie theaters this week but it’s not stopping companies from taking advantage of this time of year and the holiday classics that go with it.

“You can kind of feel like you’re in the experience, you're in the movie, instead of just sitting there observing like you would home on a television screen,” said Louise Kelly after seeing “National Lampoon's Christmas Vacation” at the Kentucky Theater.

The Kentucky Theater is cashing in on people’s love for holiday classic movies and the thrill of seeing them on a big screen.

The later version of this movie is not half as good, they cut out a lot of the really charming pieces,” said Cathy Nohe before she went into the theater to see “The Bishop’s Wife” with her husband Steve.

Between December 20th and 24th, the Kentucky Theater will show “A Christmas Story,” “It’s a Wonderful Life,” “National Lampoon’s Christmas Vacation” and “The Bishop’s Wife.”

For the past couple years, the theater has played classic Christmas movies when it has screens available between runs of current movies.

“You lose a lot of the essence of these movies when you don't see them on the big screen,” said Steve Nohe

The Kentucky Theater got the idea after successful showings of classic movies throughout the summer.

“You don't have the opportunity any longer to really see them anywhere,” said Steve Nohe.

“You will not have the business now that you'll have starting Christmas day,” said Fred Mills, manager of the Kentucky Theater.

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