Marketing Madness

Reported by: Alex Risen
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Updated: 4/08/2013 7:45 pm
Over 42,000 Solid Blue fans are expected this Saturday out at Commonwealth Stadium for the football Cats annual Blue-White spring game.

Even though first year head coach Mark Stoops likes the excitement surrounding the program, he's calmed expectations from day one, saying this team has a long way to go before it competes with the perennial powers of the Southeastern Conference.

But Stoops does appreciate all the hard work the athletics staff has put into marketing the new era.  Including John Calipari opening up his locker room at Rupp Arena to entertain recruits before games back in January and even getting Stoops over 40 thousand followers on Tiwtter today.

Then of course is the marketing staff and sports video crews cranking out promotional prowess.

More from Stoops in the video.
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