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A Lexington marketing firm is trying to get the commonwealth's slogan changed from "Unbridled Spirit" to "Kentucky Kicks Ass."
The group called Kentucky for Kentucky posted a video on YouTube explaining why they want to change the slogan.
The video has gone viral, picking up more than 40-thousand hits in just a few days.
Griffin VanMeter of Kentucky for Kentucky and one of the creators of the video says the whole idea was to highlight the rich history and culture of the state and to give the commonwealth a slogan that would make Kentucky 'stand' out' from the rest of the nation.
VanMeter says the video and slogan have been a big hit. He says the merchandise they're starting to sell on their website is already on back order from high demand.
State officials have acknowledged Kentucky for Kentucky. Van Meter says the state sent him a letter saying how they appreciated their unbridled spirit but would not be willing to change the slogan. He says the state also wants them to clarify that the new slogan is not a state designated project and that the group is independent of the government.
You see the video or visit Kentucky for Kentucky's website by clicking on the links below: 'Kentucky Kicks Ass'- Rebranding Kentucky Kentucky for Kentucky.com