In response to customer concerns, The Kroger Co. will no longer purchase ground beef containing lean finely textured beef, also known as pink slime.
“Kroger listens to our customers carefully to provide the high quality products they want at the great prices they deserve. Our customers have expressed their concerns that the use of lean finely textured beef— while fully approved by the USDA for safety and quality—is something they do not want in their ground beef. We highly value customer feedback, and the recent flood of news stories has diminished their confidence in the product. As a result, Kroger will no longer purchase ground beef containing lean finely textured beef,” the company said.
Kroger employs more than 339,000 associates who serve customers in 2,435 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's.
For more information, please visit www.kroger.com.