Could a few clips of your scissors really help cut your grocery bill in half?
TLC's 'Extreme Couponing' reality show is a big hit.
And more and more families are turning to its money-saving methods to stick to strict grocery budgets.
You'll find them in stores throughout Central Kentucky.
Shoppers are clenching those tiny square pieces of paper that promise to save them cash.
But for Kentucky dad Nathan Engels, it's a whole different game.
For him, it started in 2007.
Engels and his wife Lacy were newlyweds looking at their finances.
"We were over $80,000 in debt not including the house," says Engels.
He started buying generics and clipped a few coupons.
And then, Engels had an epiphany in the personal care aisle.
He says, "I saw crest toothpaste for a dollar and i had a dollar coupon! And I thought to myself- I'll get this for free! And that was sort of a lightbulb."
It's a bright idea that's shining through to all kinds of shoppers.
And stores welcome their business.
Kroger Spokesman Tim McGurk says, "The vast majority of our customers use coupons in a reasonable way. They're buying quantities they need for their families. They're not hoarding merchandise, and they're leaving product on the shelf for other customers who want to buy it."
Engels has appeared twice on the TLC's 'Extreme Couponing' and says it makes for good television.
"You look and they're buying 500 mustards! It's crazy! But what we're trying to do is basic stuff here. If you use it, buy it if you can get it for 50% off or more," says Engels.
His website WeUseCoupons.com offers shoppers all sorts of free resources to get started.
Whether its getting organized, or learning how and when to use coupons.
The site is desinged to give shoppers some simple savings concepts to use to build family stockpiles- or even give groceries away to local churches, schools and charities.
Looking at his dozens of boxes of (free) pasta Engels says, "I'm not hurt by getting this, so I have boxes and boxes that I just donate when needed. Spaghetti dinners are coming up in November and December, and guess who's going to be giving pasta away?"
ABC 36 News got the chance to tag along with Engels on a recent shopping trip.
Find out how to get started in couponing Thursday, November 10th during our 5 & 11pm newscasts.