Keeneland Redesigns 2013 September Sale Format

Keeneland Redesigns 2013 September Sale Format

Our goal is to facilitate the process so we can engage buyers from beginning to end

LEXINGTON, Ky – Keeneland sales officials today announced a redesign of the format for the 2013 September Yearling Sale, to be held September 9-20. 

“We continually adapt the September Sale format to meet the current needs of our consignors and buyers, and these changes reflect the ‘market of the moment,’ ” said Keeneland Vice President of Sales Walt Robertson. “This is a two-week sale that essentially spans three distinct markets. Our goal is to facilitate the process so we can engage buyers from beginning to end.”

The format for the 2013 September Sale will be as follows:

Week 1 (Book 1) – Monday-Thursday, September 9-12. The premier Book 1 catalog will span the entire four-day opening week. Approximately 950 yearlings cataloged alphabetically by dam. Sessions begin at 12 p.m. ET daily.

Friday, September 13 – The traditional “dark day;” no sales will be conducted.

Weekend (Book 2) Saturday-Sunday, September 14-15. Sessions begin at 10 a.m.

Week 2 (Books 3-6) – Monday–Friday, September 16-20. Sessions begin at 10 a.m. 

“This schedule creates efficiencies, and better fits the demands of our buyers and sellers,” said Keeneland’s Director of Sales Geoffrey Russell. “The 2012 September Sale was extraordinary in the sheer number of people who attended and the exceptionally high volume of trade they generated, particularly into the sale’s final days. The strength of that second week was unlike anything we’ve recently experienced. These format changes will aid consignors in marketing their horses to their fullest potential, and allow buyers to better navigate today’s highly competitive market.” 

The September Sale is globally acknowledged as the Thoroughbred yearling auction, and the primary barometer for the health of the horse industry. Clientele from nearly every U.S. state and 50 countries include the world’s major owners, many of the nation’s leading trainers and a number of prominent juvenile sale consignors.

Keeneland, the world’s premier Thoroughbred auction house, has sold more champions and stakes winners than any other sales company. In 2012, Keeneland sales alumni won all five Grade 1 Kentucky Derby (G1) preps and the Kentucky Derby, the Preakness (G1), the Kentucky Oaks (G1), and six Breeders’ Cup World Championships; earned numerous Eclipse Awards; and led Europe’s juvenile filly rankings. In all, 45 Keeneland sales grads accounted for 58 Grade/Group 1 stakes last year. 

Keeneland will provide live coverage of the entire 2013 September Sale at Keeneland.com.


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