Mark Stoops hates losing and for a man who doesn't like it, it's happening a lot here at Kentucky.
Something that will change according to Stoops.
Losing is hard to handle sometimes...especially when a culture of losing creeps into the minds of those trying to turn things around.
It's hard to shake a loss...for anyone who cares, it's hard to shake and accept failure when you've invested so much.
But just how long does Coach Stoops hang on a loss?
Hear that answer and more in the video.