The people who sell food are helping the people who help feed the hungry in central and eastern Kentucky.
On Thursday, Kroger donated $43,000 to God's Pantry Food Bank in Lexington as part of the 'Bringing Hope to the Table' campaign.
Customers buy certain foods and those manufacturers donate money to the program.
And, that's not all Kroger does. "They freeze meat on their sell-by date and hold it for us and our drivers routinely make the circuit of all the Kroger's in our service area, picking up those foods and bringing them back for the food bank and then ultimately, those are made available to families that we serve," said God's Pantry Chief Executive Officer, Marian Guinn.
God's Pantry serves more than 200,000 people in 50 Kentucky counties.