"Feed the Mind" Friday at Rupp Arena

"Feed the Mind" Friday at Rupp Arena

Local business leaders announce event to promote childhood literacy in Central Kentucky.

On Friday, March 1, 2013, thousands of fourth-graders from all over Central Kentucky will gather in Rupp Arena for the inaugural Feed the Mind – Kentucky event to promote and celebrate reading and childhood literacy throughout the commonwealth.  In addition to providing students with a healthy lunch and a free book to take home, the celebration will feature fun, motivational discussions with both a Kentucky children’s author, as well as First Lady Jane Beshear.   


“Literacy is the foundation for a child’s success both in school and later in life,” said Mrs. Beshear.  “As a former teacher, I have seen firsthand the significant role reading can play in a child’s education and I am proud to be a part of this event to promote youth readership for Kentucky children.”


The Feed the Mind – Kentucky celebration represents the evolution of a smaller annual event, ‘Read Pulaski County,’ that was started in 2011 by the non-profit organization Forward in the Fifth, the Center for Rural Development and members of the business community in Somerset, Kentucky.


“At last year’s event in Somerset, the First Lady challenged a group of regional business leaders to do what they could to help spread the word about childhood literacy in Kentucky,” said Chuck Coldiron, an Arby’s franchisee and member of the organizing team for both events.  “Within weeks, plans were made to develop a regional celebration and Feed the Mind – Kentucky was born.”


“Arby’s is a strong supporter of national programs like Share Our Strength’s national ‘No Kid Hungry’ program,” said Reza Timaji, Lexington businessman and President of the Arby’s Lexington Co-op.  “But we see the Feed the Mind – Kentucky event as an opportunity for those of us who live and work here, in Central Kentucky, to make a difference in our own backyard.  Our regional owners and operators jumped at the chance to be involved.”    


The Feed the Mind – Kentucky celebration will serve as the unofficial kick-off to the Collaborative Center for Literacy Development’s third annual Kentucky Literacy Celebration Week scheduled for March 4-8, 2013.


Locally, Students from Breckinridge, Booker T. Washington, Cassidy, Clays Mill, Landsdowne, Liberty, Mary Todd, Meadowthorpe, Northern, Williams Wells Brown, Dixie Magnet, and Yates Elementary are planning to be in attendance at Rupp Arena on March 1st. Additionally, Students from the following counties will also be in attendance: Anderson, Boyle, Bourbon, Clark, Fayette, Franklin, Lincoln, Madison, Montgomery, Pulaski , Rowan, Scott and Woodford.



The cost of the event is being offset by the distribution of special Arby’s coupon booklets created specifically for the celebration.  For a donation of $5, Arby’s customers will receive a variety of coupons and special offers worth over $20.   


“We are thrilled to be a part of an event that celebrates the potential of the young people in our community,” Timaji said.  “The hope is we can take this celebration statewide in future years.  But, our first priority is to make this first one as successful as it can possibly be.”

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