Local car dealer Don Jacobs says it is sending its own message to Lexington residents who insist on text messaging while driving.
The dealer is donating a fully-customized 2012 Volkswagen Beetle to the Lexington Police Department to help bolster their efforts in eliminating distracted driving.
The Volkswagen Beetle turbo edition has been modified to meet all law enforcement vehicle standards, and is completely equipped for a police officer to drive and issue citations. The car is black and white and is fully wrapped by ad color with the "don't text & drive" message. It will join the Lexington Police Department's official fleet in January.
In addition to the vehicle donation, Jacobs has forged a "Commit to Quit" partnership with Clear Channel Radio as part of the ‘Don’t Text and Drive!’ campaign. The "Commit to Quit" project, which started in late summer, encourages drivers to sign an online pledge promising not to text while behind the wheel. The dealership is also distributing thousands of "Don’t Text and Drive" bumper decals from the showroom, and has already placed billboards with LAMAR Advertising throughout the city.