Danville store owners said they've prepared a long time for the vice presidential debate.
Downtown store fronts offer political decorations: red, white, and blue paint, balloons, and dress displays.
One shop, the Maple Tree Gallery, also offer political soaps--bars with Republican elephants or Democratic donkeys in the center--and take a 'soap poll' each day to see which party is ahead by how much is bought.
But what businesses are really hoping for is foot traffic--that the VP debate will bring crowds from Centre College to downtown.
"They're eating downtown and they're walking downtown to see what's there, and that's what we wanted them to do," said Martha Caywood, co-owner of boutiques 'The Derby Shoppe' and 'Rags'.