Lexington, Ky. — Julie Balog, Keeneland’s director of communications, will step down from her position following the 2013 spring meeting to become vice president of marketing and communications for the YMCA of Central Kentucky. She has been with Keeneland since 1999 and was named director of communications in 2011.
During Balog’s tenure, Keeneland garnered recognition for its use of social media to leverage its communications strategy, as well as increase its profile among national and mainstream media. She also was instrumental in the coordination of Keeneland’s 75th anniversary and the launch of Keeneland Select—the company’s advance deposit wagering business.
“Keeneland is an entity unlike any other, and has been made better by Julie’s contributions throughout her career here,” said Chief Operating Officer Vince Gabbert. “She will be sorely missed but we are excited for her new opportunities and proud of her accomplishments in the community and our industry.”
“Keeneland is an amazing institution and I am appreciative of the opportunities I’ve been afforded here, working with some of the most competent people in their fields,” said Balog. “I will miss my Keeneland family, yet I am excited about this next chapter of my career because I have become passionate about the Y and its mission.”